BEST IN SHOW: Non-charity

VB Solar Exchange

CLIENT: carlton united breweries

AGENCY: CLEMENGER BBDO MELBOURNE

PRODUCTION: betty wants in

JURY comments

“Brilliant writing, beautifully underplayed performances and you’ve gotta love a dick joke told so well.”

Best in Show: Non-charity

Give A Flybuys

CLIENT: FLYBUYS

AGENCY: CHEP NETWORK

PRODUCTION: Division

JURY comments

“A beautifully crafted film that instantly transformed a boring, dusty brand into one people love and talk about. It's why we all got into the ad business.”

Best in Show: charity

Boys Do Cry

CLIENT: BOYS DO CRY

PRODUCTION: good oil

EMERGING CREATIVE OF THE YEAR

Lauren Eddy

AGENCY: BULLFROG

JURY comments

“With two pieces in the show, and a coveted Best Of Show, Lauren is not emerging. She is well and truly here.”

Film: non-charity

Turtlenecks and Crewnecks

client: bonds

agency: clemenger bbdo melbourne

production: guilty content

JURY comments

“Brilliant writing, beautifully underplayed performances and you’ve gotta love a dick joke told so well.”

Film: non-charity

Give A Flybuys

client: flybuys

agency: cheP NETWORK

production: division

JURY comments

“A beautifully crafted film that instantly transformed a boring, dusty brand into one people love and talk about. It's why we all got into the ad business.”

Film: non-charity

The Next Generation of Safety: Motorcyclists

client: Isuzu Trucks

agency: Fenton Stephens

production: AIRBAG

JURY comments

“Such a simple twist that’s all idea, great work in a tough category.”

Film: non-charity

Bigger Then Christmas

client: MYER

agency: Clemenger BBDO Melbourne

production: The Sweetshop

JURY comments

“A difficult brief in the most difficult of years but managed to put a positive spin on all of the milestones we missed throughout that year.”

Film: non-charity

Senior Constable Laurie Fox

client: Victoria Police

agency: hero

production: EXIT Films

JURY comments

“The combined use of advanced tech with a believable performance created an emotional and compelling piece.”

Film: charity

Just Be Better—Scrotum; Jesse with the dick

client: Chalk Circle

agency: VMLY&R MELBOURNE

production: Dirty Puppet

JURY comments

“Brilliant writing, an honest and engaging take on youth attitudes and a complex topic.”

CRAFT: non-charity

REBEL X NIKE: Sport is Calling

client: Rebel x Nike

production: Division

JURY comments

“Unexpected compositions evoke classic optical illusions and playfully disorient the viewer to create a sense of lasting intrigue. Framing is memorable, evocative and distinct. Black and White photography gives the film a timeless feel.”

craft: non-charity

Stop Dreaming About New Zealand and Go

client: Tourism New Zealand

EDIT HOUSE: ARC EDIT

JURY comments

“Funny and beautiful. Expertly executed, no-nonsense edit transitions make complicated sequences feel effortless whilst never getting in the way of the masterful storytelling. Wonderful comedic timing.”

CRAFT: non-charity

Breaking Point

client: Toyota Australia

production: Good Oil

JURY comments

“An inspired choice to incorporate textural and atmospheric settings to elevate a familiar interview formula. The flourishes in the production design elevate the brand message as well as the protagonists' personalities.”

CRAFT: charity

Boys Do Cry

client: BOYS DO CRY

production: good oil

JURY comments

“The beauty in this execution lies in its simplicity - the direction style employs a deliberately light touch allowing for the honesty of each performance to shine through.”

AUDIO: non-charity

If It Packs It Posts—Birth; Chris; Sir

client: Australia Post

agency: VMLY&R

production: Squeak E Clean

JURY comments

“A simple, well executed idea with strong cut through.”

AUdio: non-charity

Lost in Translation

client: Royal Australian Navy

agency: VMLY&R Melbourne

production: Baxter Sounds

JURY comments

“Lost in translation is a very clever and insightful use of audio with endless possibilities of humorous outcomes.”

AUDIO: non-charity

Land Shanties

client: Suzuki Automotive

agency: Deloitte Digital

production: Finch

JURY comments

“Fun, entertaining and brilliantly written, you find yourself listening to the entire album.”

AUDIO: charity

Always Available

client: Beyond Blue

agency: The Royals

JURY comments

“A brilliant use of audio to allow you to be there, even when you’re not."

DIGITAL & SOCIAL: non-charity

Hurt Blocker

client: ANZ

agency: TBWA\Melbourne

JURY comments

“The work powerfully calls out bigotry and demands people to rethink.”

DIGITAL & SOCIAL: non-charity

Attorneys at Law

client: Goat Beer

agency: The Monkeys

production: The Sweetshop

JURY comments

“Attorney Goats selling beer. Weirdly wonderful."

DIGITAL & SOCIAL: non-charity

We Still Love You, Bathurst

client: Supercheap Auto

agency: The Monkeys

production: Rabbit

JURY comments

“A great platform, with back to back campaigns using humour to get around the issues of sponsorship.”

DIGITAL & SOCIAL: non-charity

Cheer Bleeders

client: Bonds

agency: Special Group Melbourne

production: Revolver

JURY comments

“An empowering campaign using true social connection with a back and forth conversation with the target market.”

DESIGN & PHOTOGRAPHY: non-charity

The Mo-Hair Suit

client: POLITIX x Movember

agency: bullfrog

PRODUCTION: Conscious Productions

JURY comments

“An intriguing (and rather disquieting) collaboration, expertly crafted, thought provoking and original. A conversation-starting film about a mens' health issue not talked about enough.”

DESIGN & PHOTOGRAPHY: non-charity

Faceboobs

client: yourbreast

agency: Fenton Stephens

JURY comments

“Charming watercolour illustrations, very tastefully addressing a very technical problem, in a category that typically is not known for doing ‘tasteful.”

Brand experience & technology

Purple Hive Project

client: Bega Foods

agency: Thinkerbell

JURY comments

“The innovation, if implemented and adopted beyond this campaign, could have a real impact. It has wonderful potential.”

Brand experience & technology

Cadbury Dairy Milk Saving Freddo

client: Cadbury

agency: OGilvy

PRODUCTION: Cadre Pictures

JURY comments

“A great way to engage little minds and inspire a generation of environmentalists.”

Brand experience & technology

A Future Without Change

client: Monash University

agency: VMLY&R Melbourne

JURY comments

“I broke through the usual educational recruitment campaigns, by using a real thought-provoking interactive experience.”

Brand experience & technology

VB Solar Exchange

client: Carlton & United Breweries

agency: Clemenger BBDO Melbourne

production: betty wants in

JURY comments

“Genius idea inspiring more people to give fossil fuels the finger with free beers in their hands”

Brand experience & technology

Donation Dollar

client: Australian Mint

agency: Saatchi & Saatchi Australia

production: Revolver/Will O'Rourke

JURY comments

“A currency designed to be donated to help others is unexpected and brilliant.”

CREATIVE USE OF STOCK & OR REPURPOSED INTERNATIONAL ASSETS, WHILST CONSTRAINED
WITHIN A BUILT ENVIRONMENT, WITH CHILDREN IN A NON-SUPPORTING ROLE, WORST MAKE-UP, WARDROBE, AND HAIR STYLING, WITH HEALTH & WELLNESS AS A FOREIGN FEATURE, IN A WORLD-CLASS LOCKDOWN, ON A BUDGET, ON MUTE

Face to Facetime Lockdown Delivery Service

CLIENT: Bubba Pizza

AGENCY: by all means

JURY comments

“Most covid inspired work began with the words ‘now, more than ever…’ this is so much better. Daft, yes. Small, undoubtedly, but also insightful in abundance.”

CREATIVE USE OF STOCK & OR REPURPOSED INTERNATIONAL ASSETS, WHILST CONSTRAINED
WITHIN A BUILT ENVIRONMENT, WITH CHILDREN IN A NON-SUPPORTING ROLE, WORST MAKE-UP, WARDROBE, AND HAIR STYLING, WITH HEALTH & WELLNESS AS A FOREIGN FEATURE, IN A WORLD-CLASS LOCKDOWN, ON A BUDGET, ON MUTE

Let's Talk About Anything But COVID!

CLIENT: By All Means

AGENCY: By All Means

JURY comments

“Another one that gets the vibe right. Covid may be a serious issue, but that doesn’t mean everything has to be serious.”

CREATIVE USE OF STOCK & OR REPURPOSED INTERNATIONAL ASSETS, WHILST CONSTRAINED
WITHIN A BUILT ENVIRONMENT, WITH CHILDREN IN A NON-SUPPORTING ROLE, WORST MAKE-UP, WARDROBE, AND HAIR STYLING, WITH HEALTH & WELLNESS AS A FOREIGN FEATURE, IN A WORLD-CLASS LOCKDOWN, ON A BUDGET, ON MUTE

Matter of Fact, Get the Jab

CLIENT: Carlton & United Breweries

AGENCY: Clemenger BBDO Melbourne

PRODUCTION: Flare Productions & Picture Co.

JURY comments

“If only more brands behaved like VB. This film is light-hearted but still responsible.”