Idea of the Year.

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CLIENT: CARSALES.COM.AU AGENCY: CHE PROXIMITY

PRODUCTION COMPANY: Guilty

 

JURY comments

This campaign was unanimously chosen as Idea of the Year. The jury really wanted to celebrate this piece of work for the way it reinvented and reinvigorated one of the oldest mediums in advertising, the 30 second television spot. One of the jurors even commented, “I have a car I love, but this makes we want to sell it.” We loved the demonstration that creativity, when used correctly, can have a huge impact on commerce.

 

Ideas of the Year (Charity/PSA)

Matt Eastwood, Chairman of Judges: “MADC Stars is all about celebrating the best work. And we felt that there were two pieces in the Charity/PSA category that were both brilliant, but for different reasons. After much discussion, we decided that if we were to be true to the mission of celebrating the best work, then we should award both.”  

For Every Bachelor and Bachelorette

CLIENT: AUSTRALIAN MARRIAGE EQUALITY

AGENCY: LEO BURNETT MELBOURNE

PRODUCTION COMPANY: AIRBAG

jury comments

The Marriage Equality work is a brilliant reminder that a well-placed television spot can genuinely influence and impact culture. We loved the authenticity and sincerity of this work and have no doubt that it played a role in influencing the “yes” vote. The film itself is wonderful, but the media placement took it to another level.

 

Invisible Friends

CLIENT: Missing Persons
Advocacy Network

AGENCY: whiteGREY

Jury Comments

Sometimes an idea comes along that is so brilliant, and almost obvious at the same time, that you can’t believe it isn’t already out there in the world. This is one of those ideas that genuinely feels like it will make the world a better place. We hoped that when Facebook discover this idea that they would consider implementing it across their platform on a global scale. It’s a game changer.

 

Australian Open Sponsor Thankyou

CLIENT: TENNIS AUSTRALIA AGENCY: SDWM

JURY COMMENTS

The design of this piece was an exercise in beauty and restraint, and the form itself - a tennis court shaped box that opens up - extremely innovative.

 

Designed by Nature

CLient: Act of Wine AGEncy: Robyn&Leon

JURY COMMENTS

Beautifully detailed design across the various touchpoints, and truly innovative having nature create the actual typography.

 

Work Weird

Client: Revolver Lane Agency: Hedgehog Agency

JURY COMMENTS

The crafting of the typography resonated with the judges, as did the personality that had been created for the brand.

 

Hummingbird Packaging Designs

Client: Hummingbird Agency: Taboo

JURY COMMENTS

Loved the evolution of the master brand, and its rollout across the product. The aesthetics are boldly modern - but with a strong sense of authenticity.

 

Sip Safe

CLIENT: MONASH UNIVERSITY AGENCY: Y&R MELBOURNE

JURY COMMENTS

A fantastically well thought-out experience that can truly make a difference. Loved that the wrist band, even on its own, becomes a deterrent.

 

AutoAds

client: carsales.com.au agency: CHE Proximity

Production Company: Guilty

JURY COMMENTS

A brilliant campaign idea that was executed with a high level of polish. Great strategy that resulted in fantastic engagement.

 

The Error Ridden Ad

Client: Specsavers Agency: Cummins&Partners

Production Company: Scoundrel

JURY COMMENTS

A fun way to seek audience engagement, and a great evolution for the traditional film medium.

 

Cat VR

Client: Zoos Victoria Agency: Isobar

Production Company: Isobar

JURY COMMENTS

A great way to engage an audience, with a simple insight.

 

Inconvenience Stores

Client: Swann Insurance Agency: CHE Proximity

JURY COMMENTS

Great lateral thinking to re-inspire riders to take to the road. The overall branding design was lovingly executed.

 

Hipsters

Client: Lion Agency: AJF PartnershiP

Production Company: The Sweet Shop

JURY COMMENTS

Brilliant use of humour to create a memorable film from a universal insight, perfect for the brand.

 

Pinocchio

Client: Cabot's Australia Agency: Fiction Film Company

Production Company: Fiction Film Company

JURY COMMENTS

A very lateral way into showing a traditional product demo, with particular call out to the emotively executed craft.

 

Callum Murray

Client: Lion Agency: AJF Partnership

Production Company: The Sweet Shop

Jury Comments

A fun way to express the brand. Great scripting, with a laugh out loud execution.

 

Tomb Raider

Client: Roadshow Films Agency: Isobar

Production Company: Isobar

Jury Comments

A complex idea that is beautifully executed, through multiple  social touchpoints. Well thought-out puzzles, and totally right for the brand.

 

Hearprint

Client: Cochlear Agency: CHE Proximity

JURY COMMENTS

An innovative use of technology to create unique hearing imprints. Felt like it could almost be a new audio standard.

 

Situ

Client: FGMNT.

JURY COMMENTS

Fantastic and innovative tool for the advertising world, allowing clients to pre-visualise outdoor campaigns.

 

Small Ways to Shape Our World

Client:Igniting Change Agency:TBWA\Melbourne

JURY COMMENTS

Beautifully crafted work, with great use of colour and iconography.

 

50 Shades of No

Client: 50 Shades of No Agency: OTTO

Production Company: OTTO

JURY COMMENTS

The jury felt the strength of this execution was the sum of all its parts and moved it from the Film category. They applauded the social aspect of the campaign that lead to the film.

 

Explore the Night

Client: Public Transport Victoria

Agency: Y&R Melbourne

JURY COMMENTS

A smart use of experiential, to garner attention for the late night Public Transport network.

 

Unmute

Client: Movember Agency: Cummins & Partners

Production Company: Revolver/Will O'Rourke

JURY COMMENTS

Hats off for taking what is usually a barrier for advertisers on Facebook and turning it into something compelling and thought provoking.

 

Invisible Friends

Client: Missing Persons Advocacy Network

Agency: whiteGREY

JURY COMMENTS

The jury commended the intelligent use of Facebook’s inbuilt tech and the simplicity of the mechanic.

 

Lucy

Client: Client: Prince of Wales Hospital Agency:Agency: Deloitte Australia

JURY COMMENTS

One of those uses of technology that solves a genuine issue. A solution that feels as though it should have existed earlier.

 

Lucy's Story

Client: Headspace Bentleigh Agency: Jumbla

Production Company: Jumbla

JURY COMMENTS

The authenticity of the storytelling shone through. And despite being a longer piece, the craft that went into the execution ensured the audience’s attention.

 

For Every Bachelor and Bachelorette

Client: The Equality Campaign

Agency: Leo Burnett Melbourne

Production Company: AIRBAG

JURY COMMENTS

An emotive piece of film combined with the perfect media placement ensured this campaign created real impact at a pivotal time in Australia’s history.

 

The Most Interesting Job Interview

Client: ASIS Agency: Cummins & Partners  

Production Company: Pixel

JUry Comments

The jury applauded the attention to detail and level of craft, which integrated beautifully.

 

Bill Bowelly

Client: Bowel Cancer Australia Agency: BWM Dentsu Melbourne   

Production Company:  AIRBAG

Sound: Risk Sound Studio

Jury COmments

Great use of comedy and celebrity talent to garner attention for a serious issue.

 

Charles Baylis

Creative

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JURY COMMENTS

Charles has achieved a huge amount in a very short time, creating global award-winning work. His achievements in such a short time are truly impressive, with particular shout-outs to Made Possible by Melbourne and Playnasium, which reflect a very modern approach to media.


 

Nic Molyneux & Benjamin Mann

Creative team

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JURY COMMENTS

A truly impressive achievement for this team’s first year in advertising. Particular noteworthy work is Missing Person’s Alert - demonstrating an affinity with technology, and their rebrand of Frank Health Insurance.




 

Katarina Matic

ART director

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JURY COMMENTS

Fantastic thinking, with the Marriage Equality Bachelor work, which evolved from Katarina’s Award School idea. Her design work shows a level of quality and care as well.


 

Curtis Hill

film director

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JURY COMMENTS

This film work shows an ability to execute an idea, understanding the core purpose and intended audience, with fine attention to the craft.