Ideas of the Year (Charity/PSA)
Matt Eastwood, Chairman of Judges: “MADC Stars is all about celebrating the best work. And we felt that there were two pieces in the Charity/PSA category that were both brilliant, but for different reasons. After much discussion, we decided that if we were to be true to the mission of celebrating the best work, then we should award both.”
For Every Bachelor and Bachelorette
CLIENT: AUSTRALIAN MARRIAGE EQUALITY
AGENCY: LEO BURNETT MELBOURNE
PRODUCTION COMPANY: AIRBAG
The Marriage Equality work is a brilliant reminder that a well-placed television spot can genuinely influence and impact culture. We loved the authenticity and sincerity of this work and have no doubt that it played a role in influencing the “yes” vote. The film itself is wonderful, but the media placement took it to another level.
CLIENT: Missing Persons
Sometimes an idea comes along that is so brilliant, and almost obvious at the same time, that you can’t believe it isn’t already out there in the world. This is one of those ideas that genuinely feels like it will make the world a better place. We hoped that when Facebook discover this idea that they would consider implementing it across their platform on a global scale. It’s a game changer.