The Zero Jersey

Client: Transport Accident Commission

Agency: SDWM

production: Airbag

Jury Comments
Well considered promo activity, targeting a hard to reach demographic. Well crafted across each touchpoint to maximise engagement and social sharing, bringing great emotional context to the Zero Round.

FULL CREDITS:

Client: Transport Accident Commission

Creative Director: James Orr & Elle Bullen

Design Director: Jake Turnbull

Business Director: Jarrick Lay

Project Coordinator: Caterina O’Brien

Copywriter: Sebastian Covino

Designer: Bella Plush

Art Director: Joel Wyatt

Production Company: AIRBAG

Director: David Rittey

Producer: Selin Yaman

Post Producer: Nick Venn

Executive Producer: Martin Box

Managing Partner: Adrian Bosich

Director of Photography: Katie Milwright

Photographer: Chris Hillary