The Lion's Share

Client: The Lion's Share Fund

Agency: Clemenger BBDO Melbourne

Production: FINCH

Jury Comments
This is a global, world changing idea. The communications and strategy are on-point, and the promo film that has been created is impactful enough to continue to get buy-in from other organisations. This is an example of truly effective cause-based marketing, bigger than one award show cycle - it is a platform for ongoing change. The line, “For the conservation of hope’ is beautifully evocative, and kudos is given for the celebrity and UN buy-in to help generate further attention. It’s also an example that ideas these days can come from anywhere, and this is a modern way production companies, agencies, clients and organisations can work together as a united front to create strategy, communications and a platform to generate lasting impact..

FULL CREDITS:

Founder and Creators: Christopher Nelius, Rob Galluzzo, Nick Garrett

Agency: Clemenger BBDO Melbourne

Agency Network: BBDO

Client: United Nations Development Programme

Executive Chairman: James McGrath

Chief Creative Officer: Stephen de Wolf

Executive Creative Director: Evan Roberts

Art Director: Lauren Moran

Director: Dougal Wilson

Senior Copywriter: Gavin Chimes

Copywriter: Fraser Nelson

Production Company: FINCH

Chief Strategy Officer: Lilian Sor

Communications Planning Director: Jason Olive

Group Business Director: AJ Coyne

Business Director: Raffa Hussain

Account Manager: Madeleine King

Agency Executive Producer: Sonia von Bibra

Editor: Andrew Packer, Finish Productions

Founding Partner and Co-Founders: FINCH

Founding Partner: Mars, Inc

Founding Partner: Nielsen

Creator: Christopher Neilus

Other: JC Decaux, The Economist