Idea of the Year.
CLIENT: CARSALES.COM.AU AGENCY: CHE PROXIMITY
PRODUCTION COMPANY: Guilty
This campaign was unanimously chosen as Idea of the Year. The jury really wanted to celebrate this piece of work for the way it reinvented and reinvigorated one of the oldest mediums in advertising, the 30 second television spot. One of the jurors even commented, “I have a car I love, but this makes we want to sell it.” We loved the demonstration that creativity, when used correctly, can have a huge impact on commerce.